Leaked Macworld 2008 Keynote


Some people claimed to get hold on the script of the macworld keynote 2008.
Here is the transcription of it:

Leaked 2008 Keynote
MacWorld January 2008 Keynote
Rough Outline; draft 5

Greetings! Welcome to Moscone Center

Quick Overview: iPod/iTunes
  • iPod has been extremely profitable for us this holiday season
  • Sales figures, market share
  • Our new models are doing better than ever
  • 3 iPod games released last month accidentally (supposed to be for today)
  • Another new game today: Chess
  • iTunes doing extremely well (sales figures/market share)
  • Today: 30 indie labels releasing their entire catalogs in iTunes Plus
  • Many more to follow in the next few months

  • Best iPod ever
  • Sales figures, market share
  • Sales beyond our wildest dreams
  • Much more than the 1% market share we asked for in January
  • Starting today: 8GB $399, 16GB $499
  • Four times the memory as original iPhone for the same price
  • iPhone is coming to Japan in March with NTT DoCoMo
  • SDK is unveiled!

iPhone/iPod Touch SDK
  • Apps and Widgets
  • Using Cocoa with Objective-C
  • Developers submit programs as source code, not executable
  • Specify iPhone or both iPhone/Touch (certain features iPhone only)
  • Set your own price: Apps $0-$6.99, Widgets $0-$2.99
  • Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
  • Automatic updating wirelessly or docked
  • Demonstration of exporting from XCode 3 to iTunes Store
  • Submits source code to Apple for validation (make sure that people aren't abusing the system, prevent malware and viruses)
  • If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
  • Apps can be free or up to $6.99; Widgets free or up to $2.99
  • Developers recieve 70% of revenue for their products
  • Licensed under Apple Mobile Software License
  • Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
  • Demonstration of wirelessly downloading (and running) the app submitted earlier
  • Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
  • Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
  • Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
  • iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
  • iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
  • Quick demonstration
  • RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
  • One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
  • Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
  • Quick demonstration
  • Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
  • Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
  • Another partner: Twitter (update your Twitter on the fly, see your friends tweets)

Try these out on the show floor today

  • Sales are getting better and better every day
  • Hardware sales figures/market share
  • Leopard released October; doing spectacularly
  • Sales figures/market share
  • Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
  • 10.5.2 out today many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
What would MacWorld be without a new Mac? (sorry about last year)
  • Completely redesigned MacBook
  • Completely aluminum body like MacBook Pro
  • 13" screen at 1440x900
  • Two colors: Black and Silver
  • Looks gorgeous at 0.8" thin
  • A major feat of engineering patents abound
  • DVD drive pops open on side when eject button is pressed
  • New on all notebooks and iMac: iSight HD (720p)
  • New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
  • New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
  • New matching Apple Remote (slightly smaller with larger overall buttons)
  • Intel GMA X3100 graphics
  • 3 models
  • Completely phasing out the combo drive on all product lines today
  • BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
  • 4.5 hours of battery life
  • Starting at $1199

Product Refreshes
  • Refreshing Mac Pro and Mac mini today
  • Mac Pro now with Penryn!
  • Base model 2x2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
  • Upgradeable to 2x3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
  • Starting at $2,499
  • Mac mini gets slight speed bumps and double-layer SuperDrive in all models
  • Base model 2.0GHz IC2D/1GB/100GB
  • BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
  • Starting at $599

One More Thing
Been brewing for a while
  • YouTube's been in Apple TV and iPhone/iPod touch: now it's in iTunes
  • Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
  • Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

Thanks for coming, and enjoy the expo!


Mozz said...

hate you...

inlondon said...

O_o :( nothing really fantastic...